How We Kickstart Every Project
Creating a great film involves a huge amount of planning, and at Qualia Film Co., we kickoff each project with an open conversation with our client to ensure we're all on the same page. Here are the nine questions we ask to set the stage for success:
1. What is the objective?
We seek to understand our clients' aspirations by diving deep into the purpose of every film. By clarifying the objective, we pave the way for a story that resonates powerfully with the audience.
2. Who is watching?
Understanding the audience is paramount. We meticulously analyse demographics, preferences, and behaviours to tailor our storytelling approach. By deciphering these insights, we craft narratives that strike a chord and leave a lasting impression.
3. Where is it shown?
Platform optimisation is key to maximising impact. From the silver screen to social media feeds, each platform offers a unique opportunity to connect with the audience. By identifying these channels, we ensure that our content reaches its intended viewership, sparking conversations and driving engagement.
4. What should viewers do or feel after watching?
A great film isn't just about visuals; it's about evoking emotions and inspiring action. We delve into the desired viewer response – whether it's a surge of motivation, a sense of awe, or a call to arms. By envisioning the desired impact, we sculpt narratives that leave an indelible mark on the audience.
5. What feedback have you had from videos in the past?
Reflecting on past experiences provides invaluable insights for refining our approach. By gauging the successes and shortcomings of previous video endeavors, we learn actionable feedback that informs our strategic decisions, driving continuous improvement and innovation in our creative endeavours.
6. Here are some films – what do you like and not like?
Drawing inspiration from past videos is integral to shaping our creative direction. By exploring our client's cinematic preferences and dislikes, we tailor our approach to align seamlessly with their aesthetic sensibilities, fostering a collaborative environment rooted in mutual understanding and appreciation.
7. What are the key issues the audience will have in their minds?
Anticipating and addressing potential concerns is essential for seamless collaboration. By understanding the prevailing challenges and reservations, we proactively strategize solutions, ensuring a smoother journey towards our shared objectives.
8. What opportunities exist to enhance the project?
Exploring potential avenues for innovation and enhancement is essential for unleashing the full creative potential of our collaboration. By identifying untapped opportunities and brainstorming creative solutions, we enrich the project's scope, infusing it with fresh perspectives that elevate the final outcome to new heights.
10. How do we measure success?
Clear metrics pave the path to success. Whether it's tracking engagement, monitoring sales figures, or gauging brand awareness, we define tangible goals that serve as benchmarks for success. By setting these parameters, we ensure that our cinematic endeavors deliver tangible results, leaving a measurable impact on our client's objectives.
